McCann Erickson appoints Suzanne Powers global chief strategy officer
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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, "Truth Well Told," McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising.
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The commercial, first aired on July 8, 1971, had been conceptualized and co-written by Bill Backer, a McCann-Erickson executive who had been searching for a way to rebrand Coke. Backer wanted.
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(August 2020) McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries.
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Created by the merger of Erickson Co. and H.K. McCann Co., 1930; in major agency switch, won domestic business of Coca-Cola from D'Arcy Advertising, 1955; restructured into four divisions.
McCann Worldgroup named of the Year” at two global awards
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McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns.
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McCann's total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their.